What Is SEO? (Search Engine Optimization)

Best SEO (Search Engine Optimization) Tutorial

Search Engine Optimization

Essentials of website designing

Today the very existence and success of a business in the competitive world wide web jungle
depends upon a good website. Websites that do not adhere to basic quality guidelines would
only drive visitors away and thus lose revenue.
The salient features of a good website are:

1. Importance of title

While creating websites, you must keep in mind that you are not the one who would
explore your creation; rather it is meant for your target customers. The title of the
website plays a major role here and so should be short yet descriptive. The title is the
information that is displayed at the top of the page and informs visitors what the
webpage is all about.

2. Quality and Proofread content

Most of the time, people visits your website to look for information on a specific subject.
Thus a good website should always aim at providing helpful information, tips and advice
to its users. The quality of content takes the show ahead and draws in traffic. Checking
for grammar and spelling errors is a must and thus it is always advisable to proof read
your content before publishing the same on the web.

3. Layout

An appropriately designed website is sure to be a winner! The choice of fonts, images
and layout must be proper, user friendly and complement each other. A design that is
visually pleasing, technically sound and builds a brand is just perfect.

4. Page Length

The length of web pages unlike articles should be short and brief. Visitors might lose interest if a webpage is too long.

5. Links

Apart from the general “Click here” links, a good website should also have some anchor
text links with target keywords for better search engine rankings and online visibility.

6. Feedback

It is important to have a “Contact US” form for receiving customer feedback, suggestions
etc. This would help in improving a website and making it more user-friendly.

7. Navigation

It is often frustrating for a user to land up on a website and not be sure of where and
how to go. Buttons to travel around the site should be easy to find and a good website
should also be designed in a way so that the color of a link changes once the user has
clicked on it.

8. Contact Details

Complete contact details must be provided so that the visitors can approach the
merchant site with their queries. This builds a level of trust among the visitors that the
company is into long term business and is not a scam.

9. Cross browser compatibility

A good website should be designed in a way that it is compatible with all major
browsers. Unless this is done, a site has the risk of losing out on a lot of potential
traffic.

10. FAQ

People have a lots of questions. As you hear concerns from customer and receive
feedbacks via email gather up the most frequently asked questions into a list and offer
clear concise answer. Questions often revolve around materials and ingredient used
for allergy reasons, company history, shipping information, sizing for apparel brands
and cancellation or return policies.

Major Search Engines

Google
Yahoo
Bing
MSN
Alexa
Whatuseeksearch engine optimization tips
EntireWeb
Amfibi
WotBox
Major Directories
Yahoo
Dmoz
Gimpsy

GetWebList
New Web Directory
Bhanvad
Haabaa
World Site Index
AbiLogic
Jayde
Search Sight
Page Rank

Page rank is an algorithm after Larry page. It gives numerical weightage to each element of the
internet. This numerical weight age is called page rank. Page rank lies between 0-10. Denotes a
sites importance in eyes of Google.

PAGE RANK depends on 2 factors

 Depends on the incoming links that page has.
 The page rank of the pages that link to it.
The most popular websites have a PageRank of a 10. The least have a PageRank of a 0. To increase
your page rank you should follow below points:
1. Do Theme link building,
2. The website should be error free like there should not be HTML, CSS or any programming
errors,
3. It should be user friendly,
4. Should have inbound links from good reputed websites from the same industry,
5. It should be continuously updated with fresh and informative content.
Factors that can decrease your Google PageRank
Bad inbound links such as Poker, Porn, Sex, Drugs, or anything to that nature
Link spamming, Bad Content, Broken links, SEO Black Hat Techniques.

Search Engine Algorithm

Learning search engines work is a plus to everyone trying to make their presence felt in web world, because the inner working principle of search engines will strengthen your knowledge base of SEO competition. Search Engine Algorithms is a complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the Web. An algorithm is a set of rules that a search engine uses to rank the listing contained within its index in response to the particular query. No search engine reveals exactly how its own algorithm works to protect itself from a competitors and those who wish to spam the search engine. Every search engine has its own relevancy algorithm (rules for ranking), which is continuously developing as search engines are learning from their experience.

On page Optimization

Hyperlink optimization

Creating a text or phrase in such a way that if someone clicks on the text it moves to another page or another section is called hyperlink. Hyperlink optimization plays a vital role in the Search engine optimization of any web page. Hyperlink optimization includes putting keyword oriented phrases in hyperlink, which is always helpful bringing in the traffic. Main keywords are the pillar of building your websites. These keywords give traffic to a website if it’s used in proper way. This process gives the search engines some reason to actually look for keywords in the hyperlinks. This means that search engine reads these important keywords in the link & text which is immediately surrounding these hyperlinks. Hyperlinks could be anywhere on the page. They could be at the footer, header or in the content of the webpage. Format: Keyword </a>

thanks for reading….

 

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