What Is Social Media Optimization?

Learn Social Media Optimization And Benefits 2017

Social Media Optimization

What is social media and types?
Social media includes various online technology tools that enable everyone to communicate easily via the
internet to share infos and resources. These tools include blogs, message boards
(forums), bookmarks, communities, lifestreams, podcasts, networks, micro blogs, wikis, and vlogs.
Social media can include audio, text, podcasts, images, video and other multimedia communications.

Example:
1. Wikipedia (reference),
2. Google+, Facebook (social networking),
3. Twitter(micro blogging ),
4. YouTube (video sharing),
5. Digg and Reddit (news aggregation),
6. Flickr (photo sharing),
7. Ustream (livecasting),
8. del.icio.us (bookmarking)
9. World of Warcraft (online gaming)
10. Other sites that have content base on user participation and user generated content.

 Types of Social media

1. Social Networking Site

Services that allows you to connect with other peoples with similar interest and background.
Example: Google+, Facebook

2. Bookmarking Site

Social bookmarking is a method for web users to search, organize, store and manage
bookmarks of pages on the Internet with the help of tags or keywords. This helps you to
access bookmarks from any computer with online access. These bookmark can be
private or public. If public, your fav bookmarks visible for others to follow and view as well,
hence the social networking aspect. Example: Stumbleupon, Delicious

3. Social News

Services that allow people to post various news links or items to outside article and then
allow its users to ”vote” on items. The voting is the main social aspect as the items that get
the most vote are displayed a most prominently. The community decides that which news items
get seen by more people. Example: Digg and Reddit

4. Media Sharing

Services which allow you to upload and share various media such as pictures and video. Most
services have additional social features such as profiles, commenting, etc. Example: Youtube
and Flickr

5. Micro blogging

Service which focus on short updates that are push out to anyone subscribed to receive the
updates. Example: Twitter

6. Blog comments and forums

Online forums allow member to hold conversations by posting messages. Blog comments are the
similar except they are attach to the blog and usually the discussion center around topic of
the blog post. There are many popular blogs and forums.
Internet marketing blogs:
 http://searchengineland.com/
 http://www.seomoz.org/blog
 http://www.seobook.com/blog
 http://www.mattcutts.com/blog/
 http://www.seo.com/blog/
 http://www.seo-theory.com/
 http://www.seochat.com/
 http://www.seosandwitch.com/

Effect of Social Media on Google Search

Here are four ways that social media impacts SEO, or specifically search engine visibility, ranking
and traffic:

1. Annotations in the Search Results
Both Google and Bing use social data to explain select listings on the search engine results
pages.That the annotations include things like a thumbnail image or an indication that someone the
user is connected to be that a brand or a person has shared or liked the page. This extra visual
information attracts the user attention which leads to improve clickthrough rates and thus
increased traffic from search engine.

2. Personalized Rankings

Google’s “Search + Your World” puts the most weight on Google+ activity but on other social
signals are taken into consideration too.
(Note: Search, plus your world is a new feature of Google where search gets better by including
posts, photos, and more from you and ur friends. When signed in with Google+, you’ll find
personal result and profiles of peoples you know or follow. Click here to know more—
http://www.google.com/insidesearch/features/plus/index.html)

This means if a user has +1′ed or liked or shared a particular Web page which page is more likely
to appear higher in their search results.
Similarly if a user is connected to a brands official page things a brand has posted or shared
are more likely to be given importance in the users results (as seen in the screenshots above).
The ranking changes are most apparent for signed in user but personalization impact the
results of users that are not signed in as well.

Beyond personalized search results the engines are also looking at social activities in aggregate to
help evaluate the popularity or relative importance of the content and the authority of both sites and
authors.
Thus social media activity can impact rankings too although still a limited degree at this time.

3. Secondary Links

When it comes to ranking factors links still much more important than the social shares. A link
through a quality, trusted site has considerably greater weight than a like, tweet or +1.
Fortunately a good deal of the social activity revolves around sharing links. Unfortunately many
social media site adds a nofollow attribute to any links with user generated content. It is a
necessary step to battle spam but this takes away the SEO value of the links.
However links from social media still have considerable indirect SEO value because the users
discovers contents through them which lead to links in other places like blogs that do have SEO
value. As a result social media activity is a good source of secondary links.

4. Highlighting Authors

In some instances Google is now highlighting author info in its search results.
Highlighted authors get a thumbnail headshot, Google+ information  as a More by link that
surfaces more of their work:

As with other forms of social annotations this extra exposure has the potential to increase
clickthrough rates so this is worth to take advantages of the opportunity. Participation requires the

creating a Google+ profile and connecting it to the sites that the person is writing for. For
detailed help – http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986

Thanks for reading….

 

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