Choosing right social media
There are a lot of social platforms and many audiences, but not everyone may be right for you. Before
diving head first into a social sphere you should know what each is used for and whether its useful
for you. Set up your business goal and decide which platform is best for you. Here is a breakdown of the
seven major social media sites and how they can be beneficial to small businesses:
Twitter is a great platform for projecting what your company is doing and accessing a large
audience. Branding a business requires a lots of time and money but creating a consistent voice
with your tweet is easy way to get started.
If you already have a blog, which almost every small business should, syncing it with the Twitter lets
you seamlessly publish any major company a news to both simultaneously. There are dozens of
in house apps on a every blogging platform that make this easy to do.
But Twitter is not just a megaphone for your company; it’s also a great way to engage with
thousands of customers. Use the social tools such as HootSuiteor to TweetDeck effectively receive
feedbacks from your followers in an organized manner.
Facebook and Twitter are useful for similar reason. Both allows you to connect with your
audience starts a conversation and updates with company news. Why should a business juggle
Facebook’s advantage is that the conversation is gathered all into one place. Customers want the
opportunity to feel a part of company they care about and Facebook allow them to do just
Keep in mind that the Facebook is much more visual than the Twitter, so its best to include more than
short burst of texts. Post colorful photos, insightful videos or something interesting thats
relevant to your company and valuable for customers and beautiful on your Facebook Timeline.
Pinterest is the social discovery network but its not a platform for self promotion. Rather than
broadcasting what the company is doing, small business owners can crowd source and create
highly visual pinboards for inspiration. Collecting images, logo and websites with a good design
and clever copywriting will inspire your brands and teams, but also show followers that you have
an eye for good taste. Good for only those businesses that can create high quality, unique and
Pinterest is just a matter of great creative images. So if you can create such images about your
business, then Pinterest is right place for you.
As of now it’s working best for categories like food & drink, travel, health and fitness,
photography, Men’s fashion, women’s fashion, Hair & Beauty, Travel, etc.
Location-based social media service might not be the best for every brand. First of all, it requires a
person to physically check in somewhere that represent your brand example for a store or an
event. If your company is virtual there really no need (unless you’re having an event).
Foursquare is great for restaurants, venues and retail stores because it allows customers to post
reviews and leave tips. Because these tips from a regular customers, newcomers will feel that
they’re receiving authentic informations that you simply can’t provide as the owner.
Youtube is a great resource for a small businesses. Today, technologies has made it easy for anyone
to create a video without spending much on production.
But as a leader of your business, you also have something to give millions of viewers and
uploaders. And with a right strategy and engaging contents, you can reach a large audience
Focus on creating content that’s thorough and insightful. Some ways to utilize YouTube for
marketing include tutorial interviews with a relevant professionals or video blogging about a new
product or event. Youtube is for every business and you should harness the power of Youtube
for your business.
Tip: Just make a power point presentation for your business and convert it into video and upload
it to Youtube. Simple!
Linkedin is a professional network where people connect with like-minded people in their
LinkedIn is a great resource for finding a job but there are a lots of great ways that the brands
can utilize the network for marketing and networking.
The advantage of Linkedin is that you can filter companies through size industry and geography.
By fully completing a company page, it will show up in the search results of potential
While Facebook and Twitter are great resources for feedback from the customers, LinkedIn is where
you can partake in a conversations with like minded professionals. In the addition to networking
offline with small business owners should consider joining group and to participating in Q&A forums
that are useful to your industry.
Many small businesses join the Google+ for SEO purposes and syndication with others Google
applications, like AdSense or Gmail.
It’s also a great platform to expand a content distribution many business owner claim its easy
to gather an audience.
The audience for Googleplus is highly engaged meaning that like Facebook and Twitter, it’s a great
tool for conversation. What Google+ has that the other dont is the Hangout feature. Here in
businesses you can talk about products or ideas face to face with consumers, through video chat.